Miss Frida is an innovative babywear lifestyle brand for embroideries with stunning colours and unique patterns. We work with small craft collectives in rural Latin America and Spanish ateliers to bring you ethical and chic babywear with a story of women´s empowerment. Being aware of indigenous women in Latin America who continue to face big gaps in access to employment despite of being highly skilled artisans, at Miss Frida we asked ourselves:
What challenges do artisan women face in producing handicrafts? How can artisan women achieve higher productivity of their crafts? How can artisan women find new markets to sell their crafts? The answer to these questions was the development of an innovative value-chain that focuses on exchanging knowledge to create employment through unique babywear. Our misson is to bring ethical and stylish fashion for babies and toddlers with a story: by giving these remarkable but isolated rural collectives access to a wider market, our business and our customers will be supporting the development of financially sustainable livelihoods, the empowerment of women in Latin America and the preservation of traditional crafts.